Optimum Nutrition returns as Official Partner for HELL & BACK 2025!

We are thrilled to announce that Optimum Nutrition is once again partnering with HELL & BACK in 2025!

Optimum Nutrition is the world’s #1 sports nutrition brand*, part of the Glanbia Performance Nutrition family and the official nutritional partner of McLaren, Leinster Rugby and Gaelic Players Association.

For over 35 years, Optimum Nutrition has been setting the Gold Standard in sports nutrition - helping athletes and fitness enthusiasts achieve their goals. Their range of high quality sports and fitness supplements is designed to support you before, during and after your HELL & BACK challenge!

No matter your goal, if you’re putting it in, we’ll help you get more out.

Experience Optimum Nutrition at HELL & BACK 2025 

Participants at the HELL & BACK Adult events will get the chance to sample Optimum Nutrition’s market-leading products at the Finish Line:

• Winter - Sat 1st March

• Dawn - Sat 17th May

• Summer - Sat 7th June

• Autumn - Sat 6th Sept

What They Say

Michael McElligott, Commercial Director at HELL & BACK:

We're delighted to continue our partnership with Optimum Nutrition for HELL & BACK 2025. After a fantastic first year together, it's clear that their dedication to sports nutrition perfectly complements the grit and determination of our HellRaisers. This ongoing partnership means even more support for participants - helping them push their limits on the course and recover stronger afterwards. We’re really excited to see how Optimum Nutrition’s products continue to fuel the HELL & BACK experience!

Niamh Costello, Senior Brand Manager at Optimum Nutrition:

We’re delighted to partner with HELL & BACK for a second year, supporting Ireland’s ultimate test of endurance and determination! This collaboration allows us to continue supporting participants with the World's #1 Sports Nutrition brand, helping them prepare, perform and recover at their best.

Exclusive 25% Discount for HellRaisers

To celebrate this partnership, Optimum Nutrition is offering HellRaisers and exclusive 25% discount on their online shop**.

Click here to visit the Optimum Nutrition online shop and claim your 25% off TODAY! Use code HELLANDBACK25!

*Source: Euromonitor International Limited; Consumer Health 2023 edition Sports Nutrition Category, % retail value share, 2022 data.

** Terms and conditions apply. 25% discount applies to non-"Elite" products only.