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Optimum Nutrition partners with HELL & BACK for an Epic 2024!

Hell & Back participants at the start line
HELL & BACK x Optimum Nutrition partner

We are thrilled to announce that Optimum Nutrition is joining HELL & BACK as a partner for 2024!


Optimum Nutrition is the world’s #1 sports nutrition brand*, part of the Glanbia Performance Nutrition brand family and the official nutritional partner of McLaren, Leinster Rugby and Gaelic Players Association.


Optimum Nutrition has been setting the Gold Standard in sports nutrition for over 35 years, helping athletes and fitness enthusiasts achieve their goals.


Optimum Nutrition offers a comprehensive range of sports and fitness supplements designed to support you before, during and after HELL & BACK.


No matter your goal, if you’re putting it in, we’ll help you get more out.


Attendees of the HELL & BACK events on Saturday 8th June and Saturday 21st September will be able to sample Optimum Nutrition’s market-leading products at the Finish Line, while experts will also be on hand to provide valuable tips on how to recover from the physical and mental challenges encountered on the course.


Aidan Walsh, Operations Director at HELL & BACK says: "We are really excited to welcome Optimum Nutrition as a partner for HELL & BACK 2024. Their commitment to excellence in sports nutrition aligns perfectly with the spirit of our event. This partnership will not only enhance the experience for our participants but also support them in performing to their max. We look forward to seeing how Optimum Nutrition's products will help our HellRaisers conquer the course and recover stronger than ever."


Niamh Costello, Senior Brand Manager at Optimum Nutrition says: "We are thrilled to partner with HELL & BACK this summer in what is Ireland’s ultimate test of endurance and determination and we are looking forward to supporting participants with our premium sports nutrition products. This collaboration allows us to connect with dedicated athletes and fitness enthusiasts, helping them prepare for and recover from the hellish challenges of the course and fuelling their journey to success."


To celebrate this partnership, Optimum Nutrition has created exclusive HELL & BACK bundles, available to all Hell Raisers.


These limited edition bundles are available until 16th June and contain all the essential sports nutrition you need to be in peak condition for HELL & BACK.


Don’t miss out! Click here to order your exclusive HELL & BACK bundle TODAY!


For more information about Optimum Nutrition or to browse their online shop, visit the Optimum Nutrition website.


*Source: Euromonitor International Limited; Consumer Health 2023 edition Sports Nutrition Category, % retail value share, 2022 data.


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